They are trying hard to get attention & also younger image now. This is from London / UK

http://www.youtube.com/watch?feature=player_embedded&v=SX2Gd-kqV5s

http://www.clubnokia.com/

I haven been researching this area a lot recently but it might take a few weeks from me to come up with a thoughts I ended with where it does lead at the end or where it is going now-on but many names might be under real danger now in the long run if not understanding this correctly where this area is heading from here.

Btw. Nokia is going to open Nokia NightClub in my city, will be opened in a few months time ;)